10+ years in marketing. ZK infrastructure, DeFi, Web3 education.

I've worked across founding teams and 70-person orgs. Strongest in brand, content, growth, and product. Way more technical than your average marketer. In crypto since 2015.

Stealth

Head of Marketing

Oct 2026 – Present · Remote

Spicenet

Marketing Director

Jun 2025 – Aug 2026 · Full time · Remote

Joined a DeFi infrastructure project positioned as "omnicomposable middleware" — technically accurate but lost in a crowded infra narrative.

I repositioned Spicenet as a brokerage network built around a contrarian thesis: fragmentation isn't a problem to solve with another standard, it's an opportunity to leverage.

I named and positioned the two core products (Spice Flow, Spice Edge), rebuilt the marketing function from a disjointed team into a structured operation, designed and launched a community portal, and project-managed and ran two devnet campaigns with partner apps.

Impact

~200K/month impressions → peak 1.2M, 500K/month average since joining
14K → 111K followers within the first 6 months
200K community portal members
30K+ users across two devnet campaigns

DM me for a detailed case study.

=nil; Foundation

Content Lead

Apr 2024 – Jun 2025 · Full time · Remote

=nil; was building a zkSharding L2 on Ethereum. The gap between what the teams were building and what the outside world understood about it was significant. I was the bridge.

Translated dense ZK research from engineering and protocol teams into accessible social content and long-form articles, including the foundational positioning article for the chain's architecture
Led an initiative to establish unified technical terminology across all internal teams and external documentation
Drove content and social strategy for devnet and testnet V1 launches, exceeding signup goals by 50% and 144%
Worked with devrel to develop a site-specific event game to drive signups and social engagement at ETH Denver, Devcon, and ETH CC
Stepped up to lead marketing after the Head of Marketing's departure; managed the team and led a company rebrand across product, design, and leadership

Surge Women

Content Lead

Jan 2022 – Apr 2023 · Founding team · First hire

Surge is a Web3 education and community platform for women, launched during the NFT boom, a moment when thousands of newcomers were entering a space that wasn't built to welcome them. The mission was to make crypto accessible, and to do it with substance rather than hype.

I developed and led end-to-end content and communications strategy, building from zero. Launched a blog, a newsletter, and a content offering for ecosystem partners like Solana and Hedera that became a revenue stream for Surge. Led content and campaign strategy for the Surge Passport NFT launch.

Impact

50+ articles, 8.5K average monthly visitors
8K+ newsletter subscribers with a 53% average open rate
$1M+ in NFT sales driven primarily through organic social
30K+ followers across Twitter, Discord, and Instagram

Earlier roles

Various

2013 – 2023

Content writer at Parity Technologies (in-depth guides and technical breakdowns for the Polkadot ecosystem)
Content manager at Legacy Podcasting (7 writers, 20+ client accounts, Top 50 Apple Podcasts launches, 40% email open rates)
Before that, copywriting and SEO at agencies, graphic design, communications management for an arts organization, founding team at an NGO, and freelance writing and translation